The End of Print Media?
Microsoft CEO Steve Ballmer on the Future of Media...
What is your outlook for the future of media?
In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion.
Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.
10 years?
Yeah. If it's 14 or if it's 8, it's immaterial to my fundamental point. . . .
For more of the interview click here
What is your outlook for the future of media?
In the next 10 years, the whole world of media, communications and advertising are going to be turned upside down -- my opinion.
Here are the premises I have. Number one, there will be no media consumption left in 10 years that is not delivered over an IP network. There will be no newspapers, no magazines that are delivered in paper form. Everything gets delivered in an electronic form.
10 years?
Yeah. If it's 14 or if it's 8, it's immaterial to my fundamental point. . . .
For more of the interview click here
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