Television 2K8
Television 2K8 is off and running although a few shows have already had their premieres this is the week where all the networks are unleashing their weapons of mind destruction for another year.
So far Prison Break is off to a good start what a surprise? NBC’s Journeyman, which aired last night, has the potential to be a good show. Everyone’s favorite show Heroes had its premiere last night as well. Boring! Heroes has to be one of the most overrated shows of all time do not get me wrong I am a fan of the show but the show has been going downhill since it return from a mild hiatus last year. Hopefully the show will find its path again…
But the world is fill with enough TV critics who are already predicting what shows will be canceled before they even air. Interesting… but not my concern.
What is fascinating to me is how the major networks are using the web to promote, air, save and create shows via the web. Yes this phenomenon is not new but this year the major networks have double their efforts of their presence.
Case in point during the broadcast Heroes NBC while taking a subtle approach went out of its way to promote the Heroes website where one can find information about the show, extra videos, clues to the upcoming season, behind the scenes footage, the graphic novel and of course watching the actual show.
While surfing the site ads from NBC promoting other shows, the Heroes DVD for season 1 and of course the oh so clever product placement of the Nissan Rogue had a cameo or two in the season premiere.
Just about every show on every network is receiving the same treatment as the TV networks scramble to find ways to stay relevant in a world where less people are viewing TV.
To a certain extent the networks finally get it INTERACTIVITY is the key. The days of putting on a show and having the masses flock to the TV at 8, 9 or 10 pm to watch that show and the ever-important ads that go along with are over. We are no longer slaves to a time slot and we as the fans want more… behind the scenes footage… webisodes… forums… interacting with other fans and the writers, creators, producers and of course the actors of said shows…
While the networks were dragging their feet to bring about this process, the cable networks embrace the web with a fever…
One has to only study the success of Battlestar Galactica to see what happens when a network and more importantly creators of a show embrace the web….
Hopefully the networks will continue to get the message…
So far Prison Break is off to a good start what a surprise? NBC’s Journeyman, which aired last night, has the potential to be a good show. Everyone’s favorite show Heroes had its premiere last night as well. Boring! Heroes has to be one of the most overrated shows of all time do not get me wrong I am a fan of the show but the show has been going downhill since it return from a mild hiatus last year. Hopefully the show will find its path again…
But the world is fill with enough TV critics who are already predicting what shows will be canceled before they even air. Interesting… but not my concern.
What is fascinating to me is how the major networks are using the web to promote, air, save and create shows via the web. Yes this phenomenon is not new but this year the major networks have double their efforts of their presence.
Case in point during the broadcast Heroes NBC while taking a subtle approach went out of its way to promote the Heroes website where one can find information about the show, extra videos, clues to the upcoming season, behind the scenes footage, the graphic novel and of course watching the actual show.
While surfing the site ads from NBC promoting other shows, the Heroes DVD for season 1 and of course the oh so clever product placement of the Nissan Rogue had a cameo or two in the season premiere.
Just about every show on every network is receiving the same treatment as the TV networks scramble to find ways to stay relevant in a world where less people are viewing TV.
To a certain extent the networks finally get it INTERACTIVITY is the key. The days of putting on a show and having the masses flock to the TV at 8, 9 or 10 pm to watch that show and the ever-important ads that go along with are over. We are no longer slaves to a time slot and we as the fans want more… behind the scenes footage… webisodes… forums… interacting with other fans and the writers, creators, producers and of course the actors of said shows…
While the networks were dragging their feet to bring about this process, the cable networks embrace the web with a fever…
One has to only study the success of Battlestar Galactica to see what happens when a network and more importantly creators of a show embrace the web….
Hopefully the networks will continue to get the message…
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